Design element definition11/24/2023 ![]() Negative space can be cleverly used within logo design. Valley Roofing Logo by Curtis and Walsh licensed under CC BY-ND 3.0 Valley Roofing Logo As seen here, the negative space tells as much of a story as the positive space. ![]() Negative space should be considered as a shape/s within a design that holds as much importance as the other elements. This example highlights the importance that both negative and positive space can have within a design. Posters by Warsheh licensed under CC BY-NC-ND 3.0 Poster Another concept to consider is that the layout portrays the ying and yang symbol with the use of strong positive shape and negative space. This has produced a very clean, contemporary and calming layout which is well suited to the topic. Take note how there very few elements on each page however, with careful placement the layout is still well balanced. This is a great example of using white/negative space within a layout. Unfold Sound of Yoga by Martin Sitta licensed under CC BY-ND 3.0 Unfold Sound of Yoga Remember, space gives the eyes a place to rest!īelow are a number of examples that showcase how space has been successfully used in everday design. There’s no need to fill up every area on a page. You can highlight an object (making it a focal point) by using large amounts of space around it.To tie objects or elements together, only use small amounts of space between or around them.Carefully consider the placement of imagery that contains people so they have space to gaze or look into.Larger page margins will give a page a more ‘upmarket’ look and make it easier to follow.The use of space is particularly important when your design contains many of the other elements of design.Space visually organises elements on a page it helps to create focal points, special relationships and areas of interest. Have you ever heard the term “this design is very busy”? Or have you seen a design and thought, “man, this gives me a headache just looking at”? This is most likely due to the fact that there is not enough space surrounding the elements. As a result, the underlying message of the design is better communicated. ![]() Negative space gives the eyes a place to rest, which in turn helps the reader to consider and absorb the other elements on the page. ![]() Even something as simple as page margins needs careful consideration to ensure this negative space is used to it’s full potential. It is all too easy just to concentrate on the shapes (images, text, graphics) we place on a page when generating a design and forgetting about the negative space that surrounds them. Furthermore, this can be called white space (if placed on a white page) or negative space. As an example, if you were to place an image on a page, the area that does not contain the image would constitute space. ![]() Space can be described as the distance around and/or the area between design objects or elements. How to Apply the 7 Elements of Design to your Work. So to begin, let’s determine what constitutes space.įeatured Image: Posters by Warsheh licensed under CC BY-NC-ND 3.0 In fact, the use of space within a design is often a factor that is not considered enough, especially regarding how it can be used to compliment the other elements of design. Well, not exactly, but when it comes to graphic design it’s pretty important to “explore” (pun intended) its use. ![]()
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